Apply for Strategy Call
Take the first step toward personalized support for your health and wellness goals. Complete the form below, and we'll reach out with the next steps. This helps us understand:
Where you are right now in your health and fitness journey
What you've already tried
What challenges you're currently facing
Whether 1-on-1 coaching is the right fit for your goals
How Alicia can best support you if accepted
This isn't about being "qualified enough." It's simply about making sure the coaching is aligned with your needs and that we can genuinely help.
This coaching is designed for women who:
Are ready to stop starting over
Want lasting body composition and health results
Value coaching, accountability, and expert guidance
Are willing to follow a personalized plan
Want to understand their body instead of fighting it
Everything on your strategy call will make significantly more sense after watching this short training.
In the next few minutes, Alicia breaks down:
Why eating less and training harder is often backfiring in midlife
The biggest mistake high-performing women make with metabolism
Why your body is not “broken”
What actually works for body recomposition after 40
This is the exact framework behind the women you’ll see below.
If that's you, complete the application below. Once submitted, you'll be directed to Alicia's calendar to book your coaching call if it looks like a good fit.
The Truth About Your Body Right Now
Your body is not failing you. But it is different now. What worked at 35 often stops working at 45, 50, and beyond. More cardio. More restriction. Lower calories. More HIIT.
For many women in midlife, these approaches slowly create:
Burnout
Muscle loss
Metabolic adaptation
Hormonal stress
Frustration from effort without reward
That does not mean you lack discipline. It means your strategy no longer matches your physiology.
This is where most women get stuck. They assume the answer is to push harder, eat less, or do more. But if the method is wrong, more effort only creates more frustration.
Hear Directly From Our Clients
These are women who once believed they were “doing everything right” and still felt stuck. They were training. They were eating clean. They were trying to stay consistent. But something was missing. Now they finally understand why.
Sussie T.
"I measured myself yesterday. I lost an inch in my waist and a half inch on everything else. Staying steady at 148. I'm amazed how much more my muscles are popping too. I'm fitting in my size 8 again comfortably!!"
Janet Z.
"Down 4lb and 1/2 inch in waist and 1 inch in chest and hip each.
I am very pleased with my progress. I feel great! Loving the workouts like I can see my collar bone again and when I move my arms I can see muscles happening in shoulders and arms"
Heather A.
"I am down to 140!!!!!! I am now starving and I think my metabolism has increased with my build of muscles. Everything is working and I am excited."
What This Looks Like When Done Properly
Real women, real strength, real metabolic healing.
Alicia (Me)
Jessica
"I love that you are allowing women our age to see the light."
Sarah
"Finally, a program that understands my changing body."
Michelle
"I feel stronger and more confident than I did in my thirties."
Karen
"No more starting over. I finally have a sustainable plan."
Lisa
"I've stopped fighting food and started fueling my body."
The Women Who Trusted The Process
They stopped chasing quick fixes, followed a strategy built for their body, and created results they no longer have to start over for.
"One ice cream won’t undo your progress"
Alina RJ
"You can’t change others, but this changes everything"
Barb M.
“Your heart is stronger than mine.” Lunges During Chemo
Christine E.
"Fat down, muscle up. The recomp that shocks people"
Jamie G.
From “Am I working out today” to “When am I working out today”
Janet Z.
“I wish I would’ve done this 10 years ago”
Sara S.
"Undereating is why you’re not seeing change"
Stephanie L.
"The real reason progress stalls, under-eating"
Susie T.
You Are Not Broken
If you have been thinking:
“I eat clean.”
“I train consistently.”
“I’m on HRT.”
“I’ve tried lowering calories.”
“I’ve tried adding cardio.”
“I don’t know what else to do.”
Then you are exactly the kind of woman this was built for. The problem is rarely effort. The problem is usually that your nutrition, training, recovery, hormones, and lifestyle are not being adjusted together.
That is why doing “more” does not always create a better result. Sometimes the answer is not more pressure. It is more precision.
Who This IS For
This is for women who are ready for a more intelligent approach to their body.
Women 40+ who already train consistently
Women in perimenopause or post-menopause
Women on HRT or navigating hormonal changes
Women who feel “90% there” but cannot crack the final piece
Women tired of starting over every few months
Women who want expert guidance instead of conflicting advice
Women who want body recomposition, strength, and longevity
Women who want sustainable structure, not another crash approach
Women who are willing to be coached, tracked, guided, and held accountable
This is not about chasing a younger version of yourself. It is about building the strongest, leanest, most confident version of yourself now.
Who This is NOT For
This is not for everyone.
Women looking for a quick 6-week transformation
Women unwilling to track honestly or follow structure
Women wanting extreme restriction or punishment-based coaching
Women expecting motivation without accountability
Women searching for magic supplements instead of strategy
Women who want generic group fitness instead of precision coaching
Women who want to keep guessing instead of being coached
Women who are not ready to take ownership of the process
Alicia’s coaching works best for women who are ready to be honest, consistent, and coachable.
Why Alicia Teaches This Work
I trained harder. Ate less. Added more cardio. Tried to outwork the problem. And eventually, the methods that used to work stopped working. What changed everything for me was understanding that midlife physiology requires a different approach. Not less effort. Smarter effort.
Now I help women rebuild:
Strength
Metabolism
Confidence
Muscle
Sustainability
Without extremes. Without constantly “starting over.” And without fighting their body every step of the way. The reason this coaching works is because it was built from lived experience, not theory. I understand what it feels like to be disciplined, committed, and still frustrated. I also understand what it takes to get your body responding again.
Why This Is Different
Most programs are built around generic fat loss. This is not.
Alicia’s coaching is built for women in midlife who need a more precise approach to body recomposition.
That means:
Progressive overload instead of endless HIIT
Eating enough instead of constantly restricting
Weekly adjustments instead of set-and-forget macros
Hormone-aware coaching instead of pretending menopause does not exist
A smaller, more personal coaching environment
A coach who has actually lived the stage of life you are in
This is not a copy-and-paste plan. It is not a random meal plan. It is not another challenge where you go hard for 8 weeks and then fall off again. This is a structured coaching process designed to help you understand your body, rebuild your confidence, and create results you can actually maintain.
Our Coaching Framework
The exact roadmap we will discuss on your call. But the process is built around three key phases.
Phase 1
Rebuild The Foundation
Before we chase more progress, we need to understand what your body is currently responding to. In this phase, we stabilize the key inputs that drive results. Focus areas include:
Protein targets
Training structure
Recovery
Metabolic health
Hormonal support habits
Stress and lifestyle management
Understanding what your body is actually doing
This phase is about removing confusion and creating a clear baseline. No more guessing. No more random changes. No more trying to fix everything at once.
Phase 2
Precision Body Recomposition
Once the foundation is clear, we begin tightening the variables that create visible change. This is where we focus on recomposition. Less stubborn fat. More muscle. Better shape. More definition. A body that actually looks like the work you are putting in. Focus areas include:
Macro adjustments
Progressive overload
Muscle development
Fat loss without burnout
Weekly coaching feedback
Training and nutrition refinement
Understanding what to adjust and when
This is the stage where many women finally realize they were not lazy, broken, or incapable. They were simply missing precision.
Phase 3
Long-Term Sustainability
The goal is not a temporary transformation. The goal is a body and lifestyle you can maintain for years. This phase is about helping you build confidence without obsession. Focus areas include:
Maintenance phases
Food flexibilit
Travel and social balance
Long-term structure
Sustainable routines
Confidence around your body and choices
Knowing how to stay consistent without starting over
You should not need to spend the rest of your life dieting, restarting, or second-guessing yourself. You need a system you can live in.
What Happens When Women Finally Stop Guessing
Real women.
Real midlife physiology.
Real body recomposition.
These are women who stopped trying to force their body to respond to outdated methods and started using a strategy built for the stage of life they are actually in. The goal is not just weight loss.
The goal is:
Looking like you train
Feeling strong again
Rebuilding confidence
Understanding your body
Creating sustainable results
Feeling proud of what you see in the mirror
Hear Directly From Our Clients
Watch their stories before your call so you can see what is possible when the right strategy is applied consistently.
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❞
We don't realize the positive effect we can have on others just by being our best selves. I've loved watching your journey and have benefited so much from it, and you've shown that there's really no secret to it. It's hard work, dedication, grit, consistency and repetition. Even this last week I had such a down week and I could hear you in my ear...keep going, it's a lifelong commitment, you'll get through this etc. And I DID!! I love that you are allowing women our age to see the light.
- Jessica
Now, I’m ready
This is the first time I’m opening a private coaching container that brings women together in shared experience while also offering personal, one-on-one guidance. A space designed for midlife women who want to feel grounded in their choices and at home in their bodies again.
If something in you feels curious, hopeful, or quietly relieved reading this, the next step is a short application. It allows me to understand where you are and whether this kind of support feels aligned for you.
Please Respect Your Appointment Time
Alicia’s coaching team reviews each application before the call.
Because these sessions are limited, please only keep your appointment if you are serious about getting clarity and exploring whether this is the right next step. If something comes up, please reschedule ahead of time rather than missing the call. This allows us to keep spots available for women who are genuinely ready for support.
Frequently Asked Questions
Do I need to be in perfect shape already?
No. But this is best suited for women who are ready to follow structure and take ownership of the process. You do not need to be perfect. You do need to be coachable.
Is this only for weight loss?
No. Most women who come to Alicia want body recomposition. That means:
• More muscle
• More tone
• Better shape
• Less stubborn fat
• More strength
• More confidence in their body
This is not just about making the number on the scale go down. It is about changing how your body looks, feels, and performs.
What if I’m on HRT?
That is completely normal here. Many women Alicia works with are navigating HRT, menopause, thyroid concerns, injuries, or other midlife changes. You do not need to hide that. You do not need to feel like an exception. This coaching was built with those realities in mind.
What if I already know a lot about fitness?
That is common. Many women who apply already train, track, and understand the basics.
Some have worked with coaches before. Some have done group programs. Some have years of experience in the gym. The missing piece is usually not basic education. It is objectivity, precision, accountability, and knowing what to adjust next.
Will I be pressured on the call?
No. The call is to determine fit. If Alicia’s coaching is right for you, we’ll explain the next steps clearly.
If it is not, we’ll tell you that too. The goal is clarity, not pressure.
You Are Probably Much Closer Than You Think
Most women who apply here do not need more discipline. They need:
Precision
Structure
Accountability
A strategy built for this stage of life
You have likely already done a lot of the hard work. Now it is time to stop guessing and find the missing piece. We look forward to mapping that out with you on your call.
what our midlife mavens are saying
